Authored by Mark Hefflinger on September 4, 2008 – 9:31am.
Seattle – Amazon.com (NASD: AMZN) on Thursday launched a new feature on its Amazon Video On Demand service that lets customers instantly begin streaming ad-free movies and TV shows on their PC or Mac.
The first two minutes of every movie and TV show on the service will now automatically being playing for free when a customer visits the product detail page.
At any time, the customer can choose to purchase or rent the title, and watch it in its entirety.
Previously, customers could only download movies and watch them on a PC using the Amazon Unbox application, or on their televisions via a TiVo box.
The Amazon Video On Demand store is now also available directly through Sony’s BRAVIA Internet Video Link device on supported Bravia television sets.