Can you imagine what Internet TV will be like? Would advertisers be able to instigate a call to action on their commercials prompting the end-user to “click thru” to their website or procurement portal? How would advertisers like to track those rates and purchases real-time? Who gets off their ars after sitting on the sofa watching the ball game to walk into the next room turn on you computer and order the product or service they just watched in an advert on the TV?
Can you imagine the end-user sitting comfortably on the sofa or in their bed using the Phantom Lapboard to access this new purchasing power and technology?